Brand
Go anywhere with Govii.
Destinations closer, life better.
Govii is a familiar, reliable and modern local mobility brand, there whenever customers need to travel in everyday life.
Local people helping each other get around.
Messaging
One line to remember, many ways to say it.
Going into town or home? Message Govii.
From home to town, Govii takes care of it.
Brand promise: Govii helps local customers travel more easily, with clearer information and greater peace of mind.
Wordmark
Read GOVII like a journey.
The reading below explains the design idea behind the wordmark, not the origin of the name.
Departure
The opening letter, with the Light Sweep: every trip starts with a message.
Destination
The Mint dot inside the G: where travellers want to go, and where GOVII must get them.
Forward
The V points ahead: from home to town, and further.
Two people, one journey
Two parallel strokes: passenger and driver, customer and partner, on the same trip.
Colour
Light backgrounds, green depth, Mint accents.
- #73F9A7Govii MintBrand colour, accent
- #063D2EDeep GreenDepth, primary buttons, footer
- #D9FFE9Mint LightSoft accent surface
- #A7FFE0Aqua MintSecondary accent
- #FAFCFBOff WhiteMain background
- #F5F3EESoft CreamSecondary background
Guide ratio: 70–80% light backgrounds, 15–20% green and text, 5–10% Mint. Never use Mint for small text on white.
Type
One typeface: Be Vietnam Pro.
Go anywhere with Govii
Go anywhere with Govii
Go anywhere with Govii
Go anywhere with Govii
Personality & voice
Speak like a responsible local.
Approachable
Speak like a local person.
Reliable
Clear times, prices and confirmations.
Modern
Use data and digital tools to serve people better.
Considerate
Clean, simple, civilised and never loud.
Voice principles
- Clear before clever.
- Approachable before polished.
- Certain before inspiring.
- Specific before general.
- Polite, warm and unpretentious.
Say
- “Could you send Govii your pickup, destination and preferred time?”
- “Govii is checking options and will get back to you.”
Don’t say
- “The transport super-app.”
- “A vehicle guaranteed 100% of the time.”
Mascot
Vii, GOVII's travel companion.
Vii is a supporting identity layer: there to guide, welcome and soften dry information. The GOVII logo is always the primary identity.
Rooted locally
Patterns drawn from familiar roads.
The GOVII identity grows from the speed line in the G, routes, pickup and drop-off points, and the flow from home to town. The Mint route line on this website is one expression of that pattern.
Logo use
Keep the logo exactly as designed.
Rules
- Minimum clear space around the logo equals the height of the G.
- The full logo is at least 96 px wide on screen.
- The G symbol is at least 32 px on screen.
Avoid
- Stretching it or recolouring outside the palette.
- Adding shadows, outlines or glow effects.
- Placing it on low-contrast backgrounds.
Source: GOVII Brand Book V2
Website palette: Soft Future Mint V3